 |
KEYPOINT has more than
twenty years’ experience in assisting
brand holders to protect their Trade
Marks and other Intellectual Property
(see separate IP page). |
 |
|
Tasks have ranged from simple test
purchases, through to market surveys and
identification and prosecution of the
principals behind counterfeiting groups. |
|
|
|
The protection of any
particular brand or product usually
depends on four core areas of
overlapping activity. These are:
Collection of intelligence
Targeted investigations
- including test purchases
Enforcement action,
using both criminal and civil law
Publicity in order to
create a deterrent to others |
|
KEYPOINT IS ABLE TO
PROVIDE A BESPOKE BRAND PROTECTION STRATEGY
DESIGNED TO MEET THE CLIENT’S NEEDS AND BUDGET. |
